The private sector must become a 'powerhouse' in supporting and funding international bodies and their programs to achieve the UN's sustainable development goals by 2030, according to UNICEF's director of private fundraising and partnerships. Carla Haddad Mardini emphasized the need to bridge funding gaps for the SDGs, particularly in regions like the Middle East and North Africa that are disproportionately affected by crises. UNICEF is seeking unrestricted, flexible funding from its private sector partners to respond to emergencies, address challenges proactively, and build resilience in vulnerable areas. The organization aims for long-term sustainable income and support to reach the SDGs and ensure equity for all children everywhere.