Carole Moawad, the founder of Uchi and M'oishi, has played a significant role in popularizing Japanese cuisine in the Gulf region. Japanese food has gained widespread popularity due to its emphasis on freshness, quality, and presentation, as well as its lighter and natural flavors. M'oishi, known for its mango and coconut mochi ice cream flavors, has been met with enthusiastic demand in Saudi Arabia. The brand has also tapped into the trend of bubble tea, which has become a customer favorite. Importing fresh ingredients from Japan is crucial for both Uchi and M'oishi, ensuring the authenticity and quality of their dishes. Moawad highlights the importance of adaptability and strong team building in the constantly evolving restaurant industry.