In the face of attacks on 'Zionists' and backlash against Zionism, there have been calls to retire the word. However, this article argues that retiring the word would be a mistake and that it should be reclaimed and defined by the Jewish community. The article emphasizes the importance of words in combating hatred and the need for Jewish pride. It also warns against the slippery slope of allowing adversaries to define the Jewish lexicon and highlights the attempt to erase the Jewish connection to Zion. Ultimately, the article calls for standing up to adversaries and reclaiming the word Zionism.