Skincare and makeup brand Flormar plans to triple the number of its stores in Saudi Arabia over the next four to five years to meet growing demand in the market. The company has refined its product lines to appeal to a broader audience and has seen success with its clean and vegan products. Saudi consumers are increasingly interested in natural ingredients and skin-friendly formulations. Flormar is adapting its offerings to include sun protection and hydration in its makeup line to meet this demand. The brand is also expanding its partnerships with local retailers, distribution through pharmacy chains, and its e-commerce footprint.