Clean beauty brand Kosas has entered the Saudi market, offering skincare-focused makeup products. The founder, Sheena Zadeh, believes that the mission of prioritizing skin-nourishing ingredients resonates with the Saudi market. Kosas curated a lineup of products aligned with local beauty needs, including bestsellers such as the Revealer Concealer and the Cloud Set Baked setting powder. The brand also plans to connect with the Saudi community through workshops and events focused on clean beauty and skin health. Zadeh, who has Middle Eastern roots, believes that Kosas's holistic and layered approach aligns with the depth and tradition of Middle Eastern beauty philosophies.