Aquazzura's creative director and founder Edgardo Osorio discusses the brand's expansion into the Saudi market with new boutiques in Riyadh and Jeddah. Osorio highlights the large Saudi clientele already existing and the natural step to tap into the Saudi market. He also mentions that Saudi women tend to dress up more and emphasizes the brand's focus on providing comfort in addition to attention-grabbing designs. Osorio's innovative approach to shoe construction, using ergonomic techniques and soft materials, has garnered recognition in the fashion industry, and he has been named Footwear News's 2024 Designer of the Year.