Formula 1 has experienced a surge in popularity, particularly in Saudi Arabia and the wider Middle East, according to a new study. The sport has gained 50 million fans since 2021, fueled by rising interest in the Middle East region as well as among young female fans. Saudi Arabia is one of the sport's fastest-growing markets, with an 11 percent increase in fans compared to the 2023 season. The UAE also saw a significant boost, with fan interest rising by 6 percent. Globally, F1's fanbase has grown by 5.7 percent since 2021, with women now making up 41 percent of all fans.