Footballco, a global football content and media company, has opened a new regional headquarters in Riyadh to serve fans, brands, and rights holders across the Middle East and North Africa. The company aims to better understand the growing fandom in the region and work with brands and rights holders to drive growth. Footballco reaches an audience of 192 million fans in the MENA region, including over half of the adult population of Saudi Arabia each month. The company operates various brands that resonate with different fan groups, including social video brands and brands focused on women's football.