Rotana Hotels is focusing on smaller cities in Saudi Arabia as part of its growth strategy, engaging with tourism authorities and private investors to explore opportunities in emerging destinations. The company plans to develop nine new properties in Saudi Arabia, with five scheduled to open in 2025. With Saudi Arabia ranking third globally for international tourist arrival growth, Rotana aims to triple its current key count in the Kingdom to 6,000 within the next three years. The company's expansion strategy is also geared toward major international events, including Saudi Arabia's hosting of the FIFA World Cup in 2034.