The Saudi Research and Media Group (SRMG) has secured exclusive rights to market the 'Schools Walking Challenge' program, as part of a strategic partnership with the Walking Challenge Entertainment Company (WCEC). The program aims to promote healthy lifestyles among more than 6 million male and female students across the Kingdom of Saudi Arabia. SRMG will attract commercial sponsors for the program by providing innovative marketing opportunities. The partnership aligns with SRMG's sustainability initiatives and diversification strategy in marketing and media leadership.