Amira by Taffi Inc. is an AI-powered virtual personal stylist that offers search assistance, outfit pairing, and conversational commerce. The AI stylist engages users at every relevant touchpoint along their shopping journey, providing real-time expert advice and tailored shoppable style recommendations. It customizes the shopping experience based on individual profiles and preferences, turning it into an assisted commerce journey. Taffi's AI stylist reduces choice overload, offers customized product bundles, and inspires shoppers with ideas for mixing and matching outfits and exploring new trends. The fashion industry in Saudi Arabia is expected to see significant growth, and Taffi's Amira aims to revolutionize the shopping experience in the Middle East and North Africa.