The annual Darom Adom event in the Gaza envelope region, which usually celebrates the blooming of red anemones, will take place this year under the temporary name Darom BaLev. The event will be scaled back due to the ongoing effects of the Hamas terror onslaught in 2023, with a focus on remembering the lives lost and the hostages still in Gaza. Despite the challenges, small businesses in the region are eager to participate in the event and move forward. The region is still recovering from the attack, with banners and memorials reminding residents of the tragedy.