The Philippines is adapting its tourist infrastructure and introducing new standards to receive more visitors from Muslim countries. The government is working to combine the country's rich history with its famous beaches and warm hospitality to expand its tourism markets, particularly targeting visitors from the Middle East. The Department of Tourism has introduced the Muslim-friendly accommodation establishments program to cater to Muslim travelers. The Philippines is also exploring the creation of tailored halal tourism packages for Muslim travelers, including Saudi Arabians. The country is working on increasing air connectivity to key cities in the Gulf states to further expand its appeal in the region.