Japanese marketing and advertising firm Dentsu Group is expanding into Riyadh to support Saudi Arabia's Vision 2030 diversification initiative. Through Dentsu Sports International, the company aims to reshape the Kingdom's sports and entertainment landscape. The 'One Dentsu' model integrates media, creative, and digital services for tailored business impact. Dentsu's CEO, Hiroshi Igarashi, emphasized the importance of leveraging global expertise in digital marketing to empower local and international brands. The company prioritizes measurable results and offers clients a strategic edge in the market.