Palestinian consumers in the West Bank are boycotting Coca-Cola and opting for the local alternative, Chat Cola, in protest of America's support for Israel. The boycott movement gained momentum after Hamas' attack in 2023, and has led to the closure of two KFC branches in Ramallah. Chat Cola has seen a surge in sales, with a 40% increase last year. The movement reflects an upsurge of political consciousness and anti-American sentiment in the region.