Members of Gen Z are feeling overwhelmed by the constant influx of microtrends on social media platforms like TikTok. These trends, often associated with fashion and pop culture, cycle online quickly and can leave young people feeling left out or unable to keep up. Short-form video platforms like TikTok, along with fast fashion companies, contribute to the rapid spread of these trends. Some young people are trying to escape the trend ecosystem by swearing off fast fashion, limiting their clothing choices, or deleting social media. The pressure to keep up with trends is particularly felt by members of Gen Z, who have grown up with social media and are constantly bombarded with new trends and fads.

Original article source: https://www.nytimes.com/2025/03/09/briefing/tiktok-microtrends-gen-z.html
Source Id: 2025-03-654797134