Consumer spending in Saudi Arabia is expected to stay robust this year, driven by a youthful population and digitalization, according to multiple experts. Strategic government investments, digital advancements, and tourism initiatives are some of the major factors driving the growth of consumer spending in the Middle East and North Africa. Sectors such as electronics and gadgets, food and beverages, entertainment and leisure, and travel and tourism are expected to benefit from increased consumer spending. Inflation and global economic uncertainty are affecting purchasing behavior among consumers, creating a sense of cautious optimism. The future of consumer spending in the region will be shaped by artificial intelligence, personalization, digital-first retail strategies, and a mobile-driven shopping culture.