Al-Ula, a remote desert landscape in Saudi Arabia, is on the brink of becoming a popular tourist destination. The region, known for its towering sandstone and granite rock formations, is currently untouched by time and offers a glimpse into a mysterious past. However, with Saudi Arabia's efforts to modify its global public image and diversify its economy, Al-Ula is expected to undergo rapid development in the next 10 to 20 years. The region is already becoming an arts destination, with galleries and public art spaces, and plans for celebrity architect-designed resorts are in the works.