The Bath Oliver biscuit, a traditional British brand, has ceased production due to the impact of Covid. Other lost British brands include Cadbury's Caramac, Sugar Puffs, Mars Topic, and Spira. Some products met their demise due to PR disasters, such as Coca-Cola's Dasani bottled water and Heinz Salad Cream. Additionally, the article discusses the decline of Blue Nun wine and the negative impact of a 1990s commercial on Ferrero Rocher chocolates. The author also reflects on changes in British dining and the forgotten legacy of celebrity chef Robert Carrier.