Labour's collapse in popularity has been swift, with Sir Keir Starmer's approval rating dropping 45 points since July, according to a recent poll. Rachel Reeves, Chancellor, has also seen a significant drop in her net approval. The party's political ineptitude and constant doom-mongering have extinguished optimism about the economy. Labour's pretence of a '£22 billion black hole' and the recent sleaze scandal have further damaged their reputation. Despite the Conservatives being unpopular, it is hard to see how Labour can win back voters.