Gold and Silver prices are expected to continue rising during the festive season, with experts predicting that gold may touch Rs 77,000 and silver Rs 1 lakh. The increase in prices is attributed to firm demand and factors such as the customs duty cut and increased industrial use of silver. Experts also point to bull factors such as ETF buying, central banks' buying, and geopolitical tensions. The demand for gold is expected to be robust during the festive season, driven by factors such as rate cuts in the US and geopolitical tensions. International gold prices have seen an extraordinary rise this year, and experts anticipate further increases in the near term.