The word 'Zionism' is still relevant and represents Jewish pride, despite calls to retire it due to its misuse by Israel's enemies, argue professors Alanna Cooper and Sharona Hoffman. They emphasize that reclaiming the term is crucial to prevent the erosion of Jewish narrative, heritage, and people. They highlight the importance of defining their own lexicon and not letting adversaries dictate the meaning of words. The authors warn that allowing the word 'Zionism' to become a bad word could lead to further attacks on Israel and attempts to discredit the entire Zionist project.