The next US presidential campaign begins today. Politicians, fundraisers, consultants, and ground troops are gearing up for the next election cycle. The political PR shops are already analyzing the impact of this cycle's obnoxious advertising and thinking about how to make them even more irritating next time around. The consultants, political pros, donors, staffers, pundits, hangers-on, and assorted other Wednesday-morning quarterbacks are searching for the next big star. Opinions will be out about what went wrong in this week's elections.