Donald Trump's victory in the US presidential election is more significant and lasting than many realize. Not only did he win a comfortable majority in the electoral college, but he also looks set to win a majority of the popular vote, something no Republican has achieved since 2004. Trump's success can be attributed to his ability to attract working-class whites, especially men, as well as certain ethnic minorities. The Democrats' focus on identity politics and woke agendas caused them to overlook the concerns of their own voter base. Trump's victory has solidified a new multi-ethnic Republican coalition that could have lasting implications for US politics.