Israel-is is bringing stories of Nova music festival survivors to college campuses in the US to educate and create empathy among students about Israel. The founder of Israel-is, Nimrod Palmach, aims to take the company to over 500 US college campuses by the end of 2025. The organization provides students with knowledge and tools to defend themselves and Israel on social media. They also encourage students who have traveled to Israel to share their stories, believing in the power of people-to-people connections. Israel-is has met with students interested in making aliyah and volunteering to serve in the IDF, using empathy as a means of communication.