Spotify has launched Fresh Finds Saudi: Class 2k24, a residency program aimed at promoting and developing the emerging music scene in Saudi Arabia. The program brought together four local talents who feature on Spotify's Fresh Finds Arabia playlist, providing them with support, mentorship, and resources to accelerate their growth as artists. The curriculum focused on songwriting and music production, music marketing, music rights and industry knowledge, and touring and performing. Spotify also worked with the artists to record new tracks at a creative hub in Riyadh, which will be released by the end of the year.