Advertising platform Innovid is merging with Flashtalking, owned by Mediaocean, at a valuation of $525 million, turning it back into a privately-held company. The deal represents a 94.4% premium on the closing price of Innovid shares and is at a price that Innovid has not seen for over two years. The merged company will be managed by Innovid co-founder and CEO Zvika Netter and will be called Innovid. Netter says the deal comes at a time of opportunity in the market due to competition issues relating to Google. Innovid has the biggest advertisers as its customers and they prefer to separate between the technological infrastructure and media, and to choose a neutral company like Innovid.