The global demand for technological innovation continues to grow rapidly, and European industries are feeling the pressure to stay competitive. This presents a significant opportunity for Israeli start-ups, but many struggle to establish meaningful connections with European industrial players. The solution lies in building the right pipelines and adopting a focused business development approach. European industries, particularly in sectors such as manufacturing, logistics, and critical infrastructure, are seeking innovative solutions in areas like AI, cybersecurity, and advanced logistics. Israeli start-ups need to understand European industries' pain points and regulatory landscapes to successfully penetrate the market. Facilitators play a crucial role in bridging the gap between Israeli innovation and European demand.