The Israeli government plans to allocate $150 million towards pro-Israel advocacy efforts abroad, more than 20 times what has typically been allotted in past years. The funding is part of a political deal struck by Prime Minister Benjamin Netanyahu to shore up his governing coalition. The money will be used to influence sentiment in the foreign press and on social media, with a focus on American college campuses. The Israeli government aims to improve upon its weak record of executing similar advocacy initiatives in the past.