Unilever's market share in Indonesia has dropped to 34.9% in the third quarter from 38.5% a year before due to a boycott against the company and other multinationals operating in Israel. The boycott, led by pro-Palestine groups and apps, has been fueled by what some shoppers see as tacit support of Israel's military offensive in Gaza. Unilever has struggled to grow market share in Indonesia for nearly a decade as shoppers switch to cheaper local brands. The company is also facing competition from homegrown halal beauty firm Paragon's Wardah, Aice, and new international players such as Skintific from China.