Hotel toiletries are no longer mere accessories, but key components of guest satisfaction and brand representation. The hospitality industry has seen a shift towards offering well-known international personal care brands in hotel bathrooms, elevating guests' expectations for premium, self-care-oriented experiences. Branded amenities enhance the perception of luxury and allow hotels to differentiate themselves from competitors. However, some guests have expressed frustration with the packaging of these toiletries, which often feature small, difficult-to-read labels. While new regulations in Europe and the US aim to reduce unnecessary plastic packaging, some hotels in Israel have yet to adopt these changes.