This year's Women's March has been rebranded as the People's March, with lower turnout expected compared to previous years. Many women who participated in the 2017 Women's March are feeling demoralized and ashamed of fellow white women who voted for Trump. The defeat of Kamala Harris has exposed racial divides within the women's rights movement. Organizers of the People's March are focusing on recruiting social activists for the long term through sign-up tables and political skills training. Activists believe that local-level politics and grassroots organizing are crucial for the women's rights movement to make progress.