Investment bank J.P. Morgan has been hired to promote the sale of Israel Credit Cards (ICC) - CAL, following a bidding war for rival credit card company ISCD. ICC-CAL's owners are seeking a valuation of NIS 4 billion, higher than the recent sale of Isracard. The high valuation is due to ICC-CAL's profitability and innovative credit card operations. Israeli companies, including Menora Mivtachim and El Al Israel Airlines, are expected to show interest in acquiring ICC-CAL.
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