The recent hostage-for-prisoner swaps between Israel and Hamas have highlighted the use of images as propaganda in the Israel-Hamas conflict. Both sides have used visuals to portray themselves as virtuous and strong, while depicting the other as weak and monstrous. These images carry an intense emotional charge and have historically played a significant role in negotiations. The media duel between Israel and Hamas, waged heavily on social media, has influenced public opinion and affected aid and international perceptions of the conflict. The ceasefire deal that took effect on January 19 remains fragile, as seen in the chaos during a recent hostage release in Gaza.