Mey Eden, Israel's leading mineral water company, has entered the soda market for the first time with the launch of Mey Eden Soda, a sparkling mineral water sourced from the southern Golan Heights. The soda retains Mey Eden's characteristic flavor, derived from rainwater naturally filtered through basalt rock formations in the Golan region. The soda market in Israel has seen steady growth, and Mey Eden Soda will be available in various sizes with an extensive advertising campaign to support the launch.