Lego has announced tie-ups with Nike and Formula 1 to help the company 'stay relevant'. The toymaker reported bumper profits and record sales for 2024, with revenue increasing by 13% to £8.4 billion. Lego's best-selling themes included Star Wars, Harry Potter, and Lego Icons. The company plans to launch its first sets in partnership with Nike and Formula 1 this year.
image sourced from original article at https://www.dailymail.co.uk/money/markets/article-14487079/Lego-posts-bumper-profits-hopes-tie-ups-Nike-Formula-1-help-stay-relevant.html?ns_mchannel=rss&ns_campaign=1490&ito=1490Original article source: https://www.dailymail.co.uk/money/markets/article-14487079/Lego-posts-bumper-profits-hopes-tie-ups-Nike-Formula-1-help-stay-relevant.html?ns_mchannel=rss&ns_campaign=1490&ito=1490
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