Adeera, a PIF company and Saudi Arabia's national hospitality champion, has joined Global Hotel Alliance, the world's largest alliance of independent hotel brands. Through the GHA DISCOVERY loyalty program, Adeera will connect with international travelers and offer exclusive experiences and benefits in Saudi Arabia. This partnership aligns with Adeera's mission to showcase Saudi hospitality and expand its presence in the luxury travel market. The collaboration will accelerate Adeera's reach and reputation as it rapidly expands across Saudi Arabia.