The e-commerce industry in Saudi Arabia is experiencing a surge in activity during the holy month of Ramadan, with the convergence of cultural traditions and digital convenience reshaping consumer expectations. The market is projected to reach $20 billion in 2025, with the Ramadan period alone accounting for 35-40% higher transaction volumes. Mobile commerce dominates, accounting for over 90% of e-commerce transactions, while social commerce via platforms like WhatsApp, Instagram, and TikTok drives 30% of online sales. Brands are focusing on AI-driven customer retention strategies, logistics optimization, and supply-chain transparency to meet the demands of the tech-savvy and culturally rich demographic.

Original article source: https://www.arabnews.com/node/2593733/business-economy
Source Id: 8602243369