TikTok star Alix Earle is suing Gymshark for $1 million after the fitness brand allegedly terminated her sponsorship deal due to online criticism of her pro-Israel views. Earle, who has seven million TikTok followers, claims Gymshark agreed to pay her $1 million for videos featuring its brand. Gymshark reportedly denies signing a contract with Earle. The brand is accused of ending the deal after she faced criticism for her stance on the Israel-Palestine conflict.
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