TV anchors and reporters across major news networks avoided saying 'Gulf of Mexico' while reporting on the recent splashdown of NASA astronauts, instead using imprecise language like 'the Florida coast' and 'the Gulf'. This decision is believed to be in deference to Donald Trump, who renamed it the 'Gulf of America'. The strategy was observed across multiple networks, with no major outlet using the full name. This avoidance of the name is seen as a submission to Trump's power and an act of surrender in the battle over language.