TV anchors and reporters across major news networks have avoided saying 'Gulf of Mexico' while reporting on the recent splashdown of NASA astronauts, using imprecise language like 'the Florida coast' and 'the Gulf' instead. This decision is believed to be in deference to Donald Trump, who renamed it as the Gulf of America. The strategy of avoiding the full name is speculated to be a result of fear of invoking Trump's wrath, and it seems to be working as the new name is starting to stick.