This Passover, NIS 2.7 billion worth of food will be wasted in Israel, enough to feed hundreds of thousands. Food prices have risen by nearly 5% in the past year, and consumer behavior remains largely unchanged, driven by tradition and unnecessary excess. A recent survey revealed that 40% of consumers, and 55% of those aged 18-24, select produce based on its visual appearance, fueling food waste. Leket Israel is working to bridge the gap by rescuing surplus food and redirecting it to those in need, but it requires a shift in mindset. Let us consume with intention, give with generosity, and remember that what we throw away could be someone else's holiday meal.